Privacy Policy
Effective Date: April 21, 2026
MCEWAN LTD. CO. doing business as 86 Social ("86 Social," "we," "us," or "our") values your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. It applies to our website (https://www.86social.com), forms, booking pages, and any related services where this Privacy Policy is posted (collectively, the "Services").
By using our Services, you agree to the practices described in this Privacy Policy.
1. What Information We Collect
Information you provide to us
We may collect information you provide when you contact us, request a quote, schedule a strategy call, submit a form, communicate with us, or purchase services, including:
- Name, Email address, Phone number, Business/Service address
- Details about your request (restaurant concept, social media handles, project information)
- Communication preferences
Information collected automatically (device and usage data)
When you visit our website or use our Services, we may automatically collect:
- IP address, Browser type and device identifiers, Operating system
- Pages viewed, links clicked, and time spent
- Referring/exit pages and URLs
- Approximate location (derived from IP)
Cookies and similar technologies
We use cookies, pixels, and similar technologies to operate our Services and understand website performance. See Section 4 for details.
Information from third parties
If you interact with us through third-party services, we may receive information from those providers consistent with their settings and policies, such as: Advertising platforms (e.g., Meta/Facebook lead forms), Analytics providers, Scheduling/booking tools (e.g., GoHighLevel), and Customer relationship management (CRM) tools.
2. How We Use Information
We use the information we collect to:
- Provide, operate, and improve our Services
- Respond to inquiries and provide customer support
- Schedule appointments and deliver requested services
- Send service-related communications (confirmations, reminders, updates)
- Communicate about promotions, offers, or services you may be interested in (you can opt out)
- Conduct internal analytics, troubleshooting, and quality assurance
- Prevent fraud, abuse, or security incidents
- Comply with legal obligations and enforce our policies
3. SMS/Text Messaging Opt-In Details
SMS consent is obtained when you explicitly opt in, such as by checking a consent box on our forms/booking pages or otherwise affirmatively agreeing to receive text messages.
If you provide your mobile number and opt in to receive text messages from us, you consent to receive text messages related to our services, including appointment confirmations, reminders, service updates, and customer support. If you separately opt in, you may also receive promotional messages.
Message frequency: varies based on your interactions with us.
Msg & data rates may apply.
Opt out: Reply STOP at any time to cancel text messages.
Help: Reply HELP for assistance or contact us using the information in Section 10.
Consent is not a condition of purchase.
Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary to provide the Services (for example, with vendors that deliver text messages on our behalf).
4. Cookies & Tracking Practices
We use cookies and similar technologies (such as Meta pixels and tags) for:
- Essential functions: site operation, security
- Performance and analytics: understanding how the site is used and improving it
- Advertising/retargeting: showing relevant ads and measuring ad performance, if enabled
You can control cookies through your browser settings. If you disable cookies, some site features may not function properly.
5. How We Share Information
We do not sell your personal information. We may share information in the following situations:
- Service providers and vendors: We may share information with trusted vendors who help us operate our business, such as website hosting and analytics, CRM, scheduling and forms, email and SMS delivery providers, and customer support tools. These vendors are permitted to use your information only to provide services to us and must protect it.
- Legal and compliance: We may disclose information if required by law, legal process, or governmental request, or to protect rights, safety, and security.
- Business transfers: If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.
- With your direction/consent: We may share information when you ask us to or consent to the sharing.
6. Mobile Information Sharing Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing to service providers may occur only as necessary to provide the Services (for example, customer support tools, CRM systems, and SMS delivery providers).
All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Data Security and Handling
We do not sell or rent phone numbers, and we do not share mobile numbers with third parties for their own marketing or promotional purposes. We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure.
8. Data Retention
We retain personal information for as long as necessary to: provide our Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and our legal/business requirements.
9. Your Rights and Choices
Depending on where you live and applicable law, you may have the right to request access to the personal information we have about you, request correction of inaccurate information, request deletion of certain information, or opt out of marketing communications.
- Marketing emails: You can opt out of marketing emails by using the unsubscribe link in our emails.
- Text messages: Reply STOP to opt out at any time.
10. Contact Us
If you have questions about this Privacy Policy or want to make a request, contact:
MCEWAN LTD. CO. (dba 86 Social)
Email: [email protected]
Phone: [INSERT PHONE NUMBER]
Address: Houston, TX
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Effective Date." Your continued use of the Services after changes means you accept the updated policy.
